The late Itai came to Bari to visit his mother, Orit, and was apparently kidnapped from her home. When Hamas terrorists arrived at the kibbutz, they entered their house and the connection with them was cut off at the same time. His phone was found in the area near the border line. Itai's mother and father - Orit and Rafi were murdered in the attack. Itay, a graduate of psychology and economics studies, a trainer in the Satya method. His grandparents were one of the founders and pillars of the kibbutz. On January 15, 2024, a brutal Hamas propaganda video was published in which Itay appeared together with the late Yossi Sharabi, the abductee. The next day, Kibbutz Bari announced that Itai was murdered by Hamas.